Harvard Law School graduate (and now CEO of ReputationDefender) Michael Fertik’s book proposal has just been developed, completed and sold for publication with David Thompson, a Stanford University Law School graduate and legal expert, now clerking for Justice Scolia in the U.S. Supreme Court. Wild West 2.0 covers many issues about what can and cannot be said or done about your reputation and your privacy on the internet including First Amendment rights, free speech, libel, slander, the internet as tattoo parlour, scarlet content on the internet, trashy websites, cyber-gossip and people believing only the gossip even when presented with proof of the truth, google insurance, electronic warfare, google is not God, online stalker + lurking = sturking, bolstering or cleaning up the dirt about your online life, google as machine and indeed, that machine is US, you and me. Among much innovative thinking about the internet and savvy techno charm, Michael Fertik and co-author David Thompson tell you why it is important and how to protect and defend your reputation on the internet, including not only you, but your children’s reputation and your company’s reputation and much more. Dear Editor: This is new material and a very important book. Check out the voluminous press and video interviews with Michael Fertik on his website: www.reputationdefender.com

In less than two years Michael Fertik has become the go-to guy for any comments in the press regarding problems with your REPUTATION or your PRIVACY (or your child’s or your company’s) on the Internet…or anywhere in this precarious digital age.  Every two or three weeks, Michael is invited to appear on various media spots – mostly National - including ABC News, Good Morning America, CNN, NPR, MSNBC, Fox News and has appeared in numerous newspapers and magazines including The New York Times, Forbes, the Wall Street Journal, The Washington Post and many more.  One of Michael’s clients was quoted in the Wall Street Journal calling Michael’s company - Reputation Defender - a “lifesaver.” And in the recently released paperback edition of his bestselling book The World Is Flat, Thomas Friedman mentions and quotes Michael Fertik: “…For many people the Internet has become a scarlet letter, an albatross…”  A solid, steady platform is already built and growing.  The book will be published Spring 2009.